When the construction or fit-out of your self-storage facility is complete, you need to be operationally ready to open for business. We can advise you on this as we have a suite of consultancy servcies that will enable you to be ready.
Please read the following sections for more details
When you write your business plan, you will make a decision on whether you will run your self-storage business yourself or whether you will use a self-storage management company.
If you are new to the self-storage industry, you’ll soon realise there is a lot of organisation involved in getting your store operational. We have listed a number of things to consider under ‘Self-storage operation’. Your local or regional self-storage organisations will be able to provide you remove with a lot of detail on this, so it’s worth contacting them.
We can also put you in touch with a self-storage management consultant who can advise and help you set up your self-storage operation, blend your ideas with the practicalities of the industry and remove much of the guess-work. Contact us if you’re interested in this option.
If you do not want to run your own store, you can hire a self-storage management company to manage it for you. Management can be provided by an established self-storage operator or an independent self-storage management company. Regardless of who you use, you will agree a management fee for which the management company will provide and/or train staff to manage the store; they will also do the marketing and revenue management. In short, they will run the business for you. If you’re considering using a self-storage management company, we can put you in touch with trusted companies. Simply ask us for their details.
Marketing a business is a critical component of any successful business strategy, especially in a new or growing market where the concept of self-storage is unknown. Your number one priority: creating demand.
Steel Storage is the leading value creator in the self storage industry. Our range of consultancy services and self storage products have been designed and created to ensure your investment operates and achieves maximum long lasting return to all stakeholders.
Many self-storage companies today spent the bulk of their budget on online marketing. Your Website will be your online shop front and a fully search-engine-optimised site can achieve a higher organic ranking on search engines. Make sure your site is easy to use so it works as a sales tool. Don’t forget your existing customers who look to make payments online!
Above-the-line advertising through media such as television, cinema, radio and print (press) also still has its place when it comes to generating business. As does below-the-line advertising: direct mail, sales promotions, flyers, point-of-sale, telemarketing and brochures. For example, a door drop to all addresses in a 5-kilometre radius around your self-storage facility is a great way to announce your store opening or any promotions happening at your store. When marketing your store remember that self-storage is all about convenience, so you need to make the people nearest your store aware of your existence and convince them of the fact that they need storage space.
All marketing activities are aimed at building brand awareness and generating phone calls, email requests, online reservations and walk-ins. You can have the greatest Website, the funniest TV or radio commercial and the most generous of promotions to bring in these enquiries, but a timely, service-oriented reply is still vital.Your site manager and sales staff must be aware of the marketing activities you’re undertaking and the promotions that are running, so they can convert any response to those activities into a sale.
A customer's first and last impressions will be the measure of a self-storage business’ success. Customers will judge your self-storage facility in more ways than expected. Presenting a clean, attractive and quality site cannot be underestimated. You can achieve a positive impression by using experienced architects, high-quality materials and skilled installers; by keeping your facility clean and tidy at all times; and by training staff to provide excellent customer service.
Steel Storage is the leading value creator in the self storage industry. Our range of consultancy services and self storage products have been designed and created to ensure your investment operates and achieves maximum long lasting return to all stakeholders.
Many self-storage companies today spent the bulk of their budget on online marketing. Your Website will be your online shop front and a fully search-engine-optimised site can achieve a higher organic ranking on search engines. Make sure your site is easy to use so it works as a sales tool. Don’t forget your existing customers who look to make payments online!
Above-the-line advertising through media such as television, cinema, radio and print (press) also still has its place when it comes to generating business. As does below-the-line advertising: direct mail, sales promotions, flyers, point-of-sale, telemarketing and brochures. For example, a door drop to all addresses in a 5-kilometre radius around your self-storage facility is a great way to announce your store opening or any promotions happening at your store. When marketing your store remember that self-storage is all about convenience, so you need to make the people nearest your store aware of your existence and convince them of the fact that they need storage space.
All marketing activities are aimed at building brand awareness and generating phone calls, email requests, online reservations and walk-ins. You can have the greatest Website, the funniest TV or radio commercial and the most generous of promotions to bring in these enquiries, but a timely, service-oriented reply is still vital.Your site manager and sales staff must be aware of the marketing activities you’re undertaking and the promotions that are running, so they can convert any response to those activities into a sale.
A customer's first and last impressions will be the measure of a self-storage business’ success. Customers will judge your self-storage facility in more ways than expected. Presenting a clean, attractive and quality site cannot be underestimated. You can achieve a positive impression by using experienced architects, high-quality materials and skilled installers; by keeping your facility clean and tidy at all times; and by training staff to provide excellent customer service.
We have a number of self-storage supply solutions to choose from. Apart from our turnkey service, they are all on a supply only basis plus an additional service as required. We can provide you with any of our consultancy services in addition to our supply solutions
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